Founded in 2007, Proeduca (parent company of Universidad de La Rioja – UNIR) is the leading Spanish-language online higher education platform, with over 120,000 students across more than 70 countries and a portfolio of over 450 programs, primarily at the postgraduate level. Headquartered in La Rioja, the company has developed a global, innovative, and highly scalable educational model, with a strong presence in Spain and Latin America. It operates in a structurally growing and resilient sector, characterized by high entry barriers and increasing adoption of online education.

Portobello will support Proeduca in its next phase of growth through a plan focused on the rapid launch of new programs, international expansion, and diversification of languages and formats, including the development of hybrid learning models. Additionally, Portobello will drive inorganic growth by leveraging its M&A expertise, network, and execution capabilities, working closely with the management team to maximize its value.

Why did we invest in Proeduca?

• Exposure to a consistently growing, cycle-resilient market with high entry barriers, where Spanish-language online education continues to gain traction and regulation favors established players like Proeduca.
• Robust and scalable business model, backed by over 15 years of organic growth and a proven ability to develop and launch new programs quickly and efficiently.
• Experienced and aligned management team, with deep sector expertise, a long-term strategic vision, and a strong track record of execution and sustained growth.
• Multiple growth levers, combining organic expansion through new programs, languages, and geographies with inorganic opportunities via selective acquisitions in complementary verticals.